Contract Extensions and Endorsement DealsThe six figure player bonuses seem minuscule in comparison with the millions of dollars generated by the Super Bowl through ticket sales, television rights and advertising. Although the bulk of that money goes to the NFL and not to the players, Super Bowl winners gain other opportunities to capitalize on the victory. As Seattle cornerback Richard Sherman told Forbes, « A lot of people have contacted me; it’s been a whirlwind. » Sherman not only inked endorsement contracts with Campbell Soup Company, Nike and others, he signed a four year, $57.4 million contract extension that made him the highest paid cornerback in the NFL.
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